4.1 out of 5 stars 162. As a professor at the Wharton School of the University of Pennsylvania, Jonah is an expert on word of mouth, viral marketing, social influence, and trends. Written by George L. Jackson months before he was killed in 1971 while doing time at San Quentin State Prison, the book tells the life story of Jackson, who served 11 years in prison for allegedly stealing $70 from a gas station. revealed during an recent Instagram live chat on April 3, 2019, that Nipsey Hussle gave him this book. Stop The Breaks is an independent music marketing company focused on showcasing independent hip-hop artists. Like Tupac Shakur, the late and greatly mourned Nipsey Hussle was a bibliophile. Contagious . Featured. Written by Jonah Berger, Contagious provides marketing tips on how to make products more attractive to buyers. Jonah Berger released an official statement to HipHopDX.com about how his book inspired Nipsey Hussle. Neighborhood Nipsey Hussle pays DJ Skee a visit to discuss his new Crenshaw mixtape and reveal the details behind its $100 price tag. His fans and friends. Nipsey Hussle Fans Start Book Club Based on Late Rapper's Reading List: The Marathon Book Club ... the late and greatly mourned Nipsey Hussle was a bibliophile. As one of the top independent rappers in the game today, Nipsey has constantly been pioneering and innovating new techniques and strategies to build his brand, engage with his fanbase … Three Magic Words: The Key to Power, Peace and Plenty, Written by Uell Stanley Andersen, the book provides tools on how to tap into the power within. Stop The Breaks | Independent Music Grind. Written by Al Ries and Jack Trout, the book takes a look at rules within marketing that are essential to growth. Rating: 7/10. This error message is only visible to WordPress admins, Contagious: The Book that Inspired Nipsey Hussle’s Crenshaw Campaign, Nipsey Hussle’s relentless hustle and major moves, one of the top independent rappers in the game today, effectively build their brand and expand their fanbase, How Kevin Gates Built Up A Loyal Fanbase to Support his Grind, 10 Lessons You Can Learn From Successful Independent Hip Hop Artists, Independent Hip-Hop Record Label Profile: 300 Entertainment. Nipsey Hussle’s Crenwshaw Mixtape Inspired by the book Contagious. B O S S. W E A L T H. M O V E S FREE E-BOOK AVAILABLE 8/15 . How to get your albums and projects catch on. An avid reader, many of the views Nipsey presented in his raps came from books that helped him to see the world differently. Whatever the case may be, Nipsey Hussle made $100,000 cash on his mixtape, few other rappers can say that. The Marathon Book Club also has several other chapters nationwide. As one of the top independent rappers in the game today, Nipsey has constantly been pioneering and innovating new techniques and strategies to build his brand, engage with his fanbase and monetize his product. An avid reader, many of the views Nipsey presented in his raps came from books that helped him to see the world differently. During a 2010 interview with Complex, Nipsey discussed the book and said, “It’s about the power of the mind. What that means less is fans that are better served. Jackson would become an activist while in prison. Since his death last March, the rapper’s fans created a reading list based off of the books he cited in songs and interviews — one that went viral and led 76 men of color to create The Marathon Book Club.. Video Book Notes JAY Z was so impressed by Nipsey that he bought 100 copies of the mixtape for $10,000. Blog Posts. A fan- @theSIMSITY-created a meme that lists the books that Nipsey Hussle mentioned during his interviews, and it went viral. The Marathon Book Club also has several other chapters nationwide. Shop Now. “Now, almost a year later, 74 black men and two Latinos make up the four chapters of The Marathon Book Club,” writes Angel Jennings in her L.A. Times story. We provide branding, content marketing, social media, SEO and music promotion services. The Marathon Book Club also has several other chapters nationwide. Kinda like the effect of less kids in a class room leading to a better education. “Neighborhood Nip” credited the strategy in part to … But he was also a self-made scholar. Typical for the studious Nipsey, the move was inspired by a marketing book he’d read called Contagious, which featured a $100 Philly cheesesteak. During the mixtape’s campaign, Nipsey revealed that the inspiration behind selling Crenshaw for $100 per copy was from a book he read: Jonah Berger’s Contagious: How Things Catch On. From the branding tome “Contagious: Why Things Catch On,” he got … How to boost sales. Written by Jonah Berger, Contagious provides marketing tips on how to make products more attractive to buyers. Inspired by Nipsey’s business acumen, Jay-Z bought 100 copies. As a way to change up the way hip hop music was being treated as quick-serving, disposable product instead of valuable art, Nipsey set up a pop-up shop in Fairfax, Los Angeles, selling limited edition hard copies of Crenshaw at $100 per copy. 20X Faster Way to Pass SalesForce Admin Certification Exam! Hussle found that the tools he needed to realize his dreams were inside books. Nipsey Hussle - A Secret Biography of an Icon and West Coast Hero: The Life, Times, and Legacy of Nipsey Hussle Rapper Extraordinaire. When Nipsey Hussle’s Crenshaw mixtape dropped in 2013, I was in the penitentiary serving a two- to five-year sentence. It’s not about stepping outside of what I’m known for in hopes of new discovery. Read More on Amazon Get My Searchable Collection of 250+ Book Notes. Nipsey loved to read books, and he read often. Nipsey Hussle’s business partner Jorge Peniche handing him Jonah Berger’s Contagious book changed a lot for Nipsey. High-Level Thoughts. Contagious by Jonah Berger. Freeman later uses the skills that he learned at the CIA and goes to war against the American government. (adsbygoogle = window.adsbygoogle || []).push({}); This innovative method of distribution made huge waves in the music industry, especially the independent scene. ROLLINGOUT.COM — Nipsey Hussle often shared keen insight on entrepreneurship, self-awareness and societal issues through his music. (adsbygoogle = window.adsbygoogle || []).push({ Nipsey Hussle born Ermias Joseph Asghedom is often sited as a rapper and songwriter from Los Angeles, California but he … Dec 17, 2020. All Rights Reserved. enable_page_level_ads: true Nipsey Hussle often shared keen insight on entrepreneurship, self-awareness and societal issues through his music. This self-help book that invites the reader to see the unlimited power that is yours to obtain. After reading the book, Nipsey came … It’s about the projection of your thoughts into reality.”. by Rob Kenner | Mar 23, 2021. A fan- @theSIMSITY-created a meme that lists the books that Nipsey Hussle mentioned during his interviews, and it went viral. https://www.vibe.com/2020/01/nipsey-hussle-the-marathon-book-club While the mixtape was distributed for free on websites like DatPiff, Nipsey provided incentives for the $100 version such as autographing every copy, meet and greets and concert entries. Nipsey Hussle (Photo credit: Norm Johnson for Steed Media). I remember being so inspired by Nipsey Hussle’s Proud 2 Pay campaign, he was doing something that was unheard of, he charged $100 for his mixtape. Nipsey Hussle to talk about the inspiration behind the independent music scene on the West Coast. Nipsey told Forbes that he was given the book by a friend and used some of the rules for his own journey in the music business. After reading the book, Nipsey came up with the idea to sell his Crenshaw mixtape for $100 apiece. Within 24 hours, Nipsey moved all 1,000 copies of the mixtape, cashing in for $100,000. Written by Sam Greenlee in 1968, the fictional story follows Dan Freeman, the first Black CIA officer and former gang member in Chicago, as he learns the tactics of the CIA. Nipsey Hussle Book Bundle. One of my favorite marketing books, it's a useful overview of why some things catch on, others don't, and how we might better engineer our messages. Mentioned on the song “Blue Laces 2,” Nipsey had plans of naming his last album after the book. “Now, almost a year later, 74 black men and two Latinos make up the four chapters of The Marathon Book Club,” writes Angel Jennings in her L.A. Times story. Privacy Policy Visitor Agreement Media Kit. The Life and Times of Nipsey Hussle. Nipsey Hussle was a talented rapper and an activist. © 2020 Rolling Out. How to get more word of mouth. Here are seven books that guided the philosophy of Nipsey Hussle. Click the link below to purchase a custom book bundle of Nipsey Hussle reads curated by our staff. In a 2019 interview with Clash, Nipsey discussed the book and said, “There’s a chapter called the ‘Levels of Human Consciousness’ and what the whole premise is [is] that basically the power of frequency of your action is informed by the intention, and there’s a chart of all these different intentions that you can have.'”. T.I. Fans lined up around the city block to buy “Crenshaw” from the retail store Nipsey Hussle owns. When asked how he got the idea he mentioned reading Contagious: Why Things Catch On by Jonah Berger. revealed during an Instagram live chat on April 3, 2019, that Nipsey Hussle gave him the book. I had been following his … One of Nipsey’s most successful and widely-publicized campaign to date was his 2013 mixtape Crenshaw. Independent artists: learn how to build a fanbase and make money from your music. Hardcover $18.90 ... Contagious: Why Things Catch On. }); If you’re an independent artist grinding it out, then there’s no doubt that you’ve been keeping an eye on Nipsey Hussle’s relentless hustle and major moves. These are the 3 books that changed Nipsey Hussle's life and are books that have influenced mine as well. Nipsey Hussle at … Written by Elijah Muhammad in 1965, the book provides insight on how Black men can take steps toward self-improvement. “You will learn how you can turn this power to work for you, here on Earth, to make your life majestic and overflowing with good.” Hussle referenced the book in a 2010 Complex interview. 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